/ Social media management
Known for academic excellence, literary history, and notable alumni, Amherst College is the #2 ranked liberal arts institution in the United States.
As Amherst moves into its third century, I work to communicate the institution's storied academic distinction and vibrant contemporary community.
Managing the College's official Instagram, Facebook, TikTok, X, Threads, and LinkedIn channels, and serving as a primary content producer, I have significantly grown impressions and engagement during my tenure.
scroll for original content & brand management statistics
check out some of my content!
#mmfs (Mammoth friends forever) 💜
Romanticizing February in New England 😌
The best gifts come in Amherst packages. 💜
more reels by me
more photos by me
brand management stats
These statistics reflect the first ten months of my tenure at Amherst College compared to the ten month period before my hire date.
July 2024 - April 2025 vs. October 2023 - June 2024
Video views
Total views (all platforms): 2,248,497 (129.1% increase)
Instagram: 1,900,294 (152.1% increase)
LinkedIn: 89,914 (63.1% increase)
TikTok: 224,341 (66.1% increase)
Engagement
Average engagement rate per impression
(all platforms): 6.1%
Engagements per platform:
Instagram: 151,595 (24.9% increase)
TikTok: 8,523 (169.4% increase)
Facebook: 85,887 (14.8% increase)
Impressions
All platforms: 6,173,633 (14.1% increase)
Instagram: 3,304,980 (35.9% increase)
TikTok: 224,341 (66.1% increase)
Facebook: 1,615,245 (12.1% increase)