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APRIL FOOLS'
social media & web campaign
/ Amherst College
Role: creative direction, all art development
How should a prestigious (and serious) academic institution known colloquially as the "Writing College" approach the silliest day of the year?
Naturally with clever linguistic play and striking visuals. A historical pet-peeve of Amherst insiders and residents is unwitting mispronunciation of the name. Unknowing of the silent 'h,' individuals will sometimes pronounce the name as "Am-hearst." So why not do away with the 'h' all together?
Using Photoshop, I developed this April Fools' campaign.
Organic impressions: 347,210+
Engagements: 44,611+
Engagement rates:
Instagram: 12.03 %
LinkedIn: 22.64 %
Facebook: 129.81 %
Stats
Amherst College President Michael Elliott joined in the fun on his accounts with images
I created for him.
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